Meet the grower
Sophie Nichols of Littlewood Berry Farm
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What we grow / Fruit / Strawberries
Tasmania produces juicy, sweet strawberries which are full of flavour.
Strawberries grow well in Tasmania’s cool climate particularly under poly tunnels and in substrate where 90% of production is grown.
Tasmania’s access to clean water and mild growing conditions allows a long growing season which extends from October through to May.
Tasmania is a relatively small producer of strawberries growing about 4% of the national volume. All of the production from Tasmania is sold into the domestic market for consumption over the Australian summer period.
Trade data
Main harvest season
October–May
Main varieties
Albion (public variety), Arabella, Big Sur and Amesti
Key markets
- Local (yes)
- Domestic (yes)
- Export (no)
Total production volume of Tasmanian strawberries 2020/21
3,110MT
Estimated value of Tasmanian strawberry production (AUD)
$17M
Trade data source
Pest Free Area status
Being a remote island surrounded by water and aided by a robust biosecurity system, Tasmania remains free from many plant-related pests and diseases including Queensland fruit fly and Mediterranean fruit fly. This freedom means our produce can be exported with minimal, if any, phytosanitary treatment.
Major growing regions around the island
Tasmanian strawberries are grown predominantly in the Central North West, Tamar Valley, Meander Valley, Northern Midlands, Coal Valley, Derwent Valley and Huon Valley regions of the state.
“We are always challenging and reassessing the way we do things to ensure that we are efficiently producing the best fruit possible.”
Import pathways for strawberries from Tasmania
Tasmania’s relative pest free status offers trade opportunities for importing countries seeking access to Tasmanian grown produce.
This information is extracted from the Department of Agriculture Fisheries and Forestry’s Manual of Importing Country Requirements which is frequently updated. Please validate this information before proceeding further.
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Open without restriction
- Hong Kong
- Malaysia
- Singapore
The importing country has no phytosanitary restrictions for entry into the market.
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Open with preferential conditions
- Cambodia
- European Union
- Japan
- Myanmar
- Thailand
- United Arab Emirates
- United Kingdom
- United States
Open to Tasmania, without requiring any phytosanitary treatment.
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Open with conditions
- Indonesia
Open to Tasmania but requires some phytosanitary treatment.
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No existing pathway
- China
- India
- Philippines
- South Korea
- Taiwan
- Vietnam
No arrangements have been developed to make trade between the two countries possible, or trade is currently not allowed.
Through the generations our growers feel the pulse of the seasons and heartbeat of this land. They understand what thrives here — they take the time to grow produce with care. Meet some of our passionate, committed and knowledgeable Tasmanian growers…
Looking to buy Tasmanian grown fruit?
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Fruit full of nature’s flavour.